Founded by Shinesse Madison—who leads the brand as both owner and Creative Director—SOHO offers interior styling and landscaping services designed to make virtual spaces feel soulful, lived-in, and beautifully personal.

Shinesse’s design journey began in 2007 with the launch of .SOHO, where she built and sold custom furniture and prefabs in Second Life, while beginning to explore the art of styled environments. What started as hands-on creation grew into a deeper passion for intentional, story-driven design. Today, SOHO Designs reflects that evolution—rooted in experience, guided by purpose, and built to make every space feel like home.

Sunnibunni Lewis supports the brand as SOHO’s Client Experience Lead, managing customer service, event coordination, and community support. A longtime friend and collaborator, Sunni helps ensure that each client experience feels smooth, personal, and in alignment with SOHO’s values.