The SOHO Experience

  • Second Life interior design scene featuring warm midcentury furniture, built-in bookshelves, and curated virtual decor by SOHO.

    Interior Design

    Your space should feel like a story—layered, lived-in, and personal. From midcentury modern to minimalist, SOHO curates interiors that reflect your vibe, not just a trend.

  • Custom Second Life landscaping design with tropical plants, a red pagoda, and reflective water—created by SOHO for immersive virtual spaces.

    Landscaping

    Whether you're craving lush greenery, urban edges, or something dreamlike, SOHO brings the outdoors in—crafting scenes that ground your space in mood and atmosphere.

  • Virtual event design in Second Life with bold balloon decor, lounge seating, and a tropical rooftop party setup by SOHO.

    Events

    We believe events should feel like experiences, not just setups. SOHO designs immersive moments that bring your world—and your people—together beautifully.

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More About SOHO

SOHO began as a creative outlet—an intentional space to explore design, storytelling, and mood through interiors and landscapes in Second Life. What started as Madison Design Studio has evolved into something deeper: a lifestyle brand rooted in feeling. Today, SOHO is where vision and atmosphere meet—curating spaces that feel personal, elevated, and just a little magical.

Get to Know SOHO